Teenagers' acceptance of products endorsed by ethnicity of local celebrities /
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| Main Author: | |
|---|---|
| Format: | Thesis Book |
| Language: | English |
| Published: |
2001.
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| Subjects: | |
| Online Access: | http://studentsrepo.um.edu.my/id/eprint/2579 |
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| 001 | u692589 | ||
| 003 | SIRSI | ||
| 008 | 001027s2001 my a t 00 0 eng m | ||
| 035 | |a ACX-0872 | ||
| 040 | |a UMK |d UMM | ||
| 043 | |a a-my--- | ||
| 090 | |a HF1008 |b UM 2001 Lim | ||
| 098 | |a HF1008 |b UM 2001 Lim | ||
| 100 | 1 | 0 | |a Lim, See Seng. |
| 245 | 1 | 0 | |a Teenagers' acceptance of products endorsed by ethnicity of local celebrities / |c Lim See Seng. |
| 260 | |c 2001. | ||
| 300 | |a v, 49, [6] leaves : |b ill. ; |c 30 cm. | ||
| 502 | |a Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2002. | ||
| 504 | |a Bibliography: leaves 41-47. | ||
| 650 | 0 | |a Mass media and teenagers |z Malaysia |x Case studies. | |
| 650 | 0 | |a Consumers' preferences |z Malaysia | |
| 650 | 0 | |a Role models | |
| 710 | 2 | 0 | |a Universiti Malaya. |b Fakulti Perniagaan dan Perakaunan. |
| 856 | |f IARC:A511949707 |z Click Here | ||
| 856 | 4 | 1 | |u http://studentsrepo.um.edu.my/id/eprint/2579 |
| 948 | |a 11/02/2003 |b 08/07/2004 | ||
| 596 | |a 1 19 | ||
| 999 | |a HF1008 UM 2001 LIM |w LC |c 1 |i A511210530 |d 31/3/2012 |e 31/3/2012 |f 1/4/2005 |g 1 |l STACKS |m P01UTAMA |n 1 |r Y |s Y |t TESIS |u 19/3/2005 | ||
| 999 | |a HF1008 UM 2001 LIM |w LC |c 1 |i A511852427 |d 19/5/2005 |f 19/5/2005 |g 1 |l STACKS |m P19KOTA |r Y |s Y |t TESIS |u 19/5/2005 | ||