Teenagers' acceptance of products endorsed by ethnicity of local celebrities /
Saved in:
Main Author: | Lim, See Seng |
---|---|
Format: | Thesis Book |
Language: | English |
Published: |
2001.
|
Subjects: | |
Online Access: | http://studentsrepo.um.edu.my/id/eprint/2579 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Study of teenage shopping and consumption behaviour in Singapore /
by: Yee, Boon Ling
Published: (1994) -
Perkaitan faktor keperluan dan kepercayaan terhadap akhbar dengan penerimaan remaja
by: Ahmad Ghazali, Akmar Hayati
Published: (2012) -
Celebrity and non-celebrity endorsement effectiveness on consumers' attitude towards advertisement
by: Wan Noraini, Wan Napi
Published: (2015) -
Consumer decision-making styles of the three major ethnic groups in Malaysia towards casual wear buying /
by: Fam, Daphne Sin Ying
Published: (2010) -
The effect of celebrity endorsement effectiveness on consumers' attitude towards advertisement and purchase intention
by: Siti Nazihah, Mohd Jamili
Published: (2015)