Get the picture? : the effects of idiom processing on consumer ad responses /
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| Main Author: | |
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| Format: | Thesis Book |
| Language: | English |
| Published: |
2003.
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| Subjects: | |
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| LEADER | 00866cam a2200229 a 4500 | ||
|---|---|---|---|
| 001 | u696264 | ||
| 003 | SIRSI | ||
| 008 | 040526s2003 si a v 00 0 eng m | ||
| 035 | |a ADB-3830 | ||
| 040 | |a UMM | ||
| 090 | |a HD31 |b NUSP 2003 Lim | ||
| 100 | 1 | 0 | |a Lim, Elison Ai Ching. |
| 245 | 1 | 0 | |a Get the picture? : |b the effects of idiom processing on consumer ad responses / |c Lim Ai Ching Elison. |
| 260 | |c 2003. | ||
| 300 | |a x, [173] leaves : |b ill. ; |c 30 cm. | ||
| 502 | |a Thesis (Ph.D.) -- Dept. of Marketing, Faculty of Business Administration, National University of Singapore, 2003. | ||
| 504 | |a Bibliography: leaves [108-113] | ||
| 650 | 0 | |a Advertising |x Language | |
| 650 | 0 | |a Idioms. | |
| 948 | |a 26/05/2004 |b 27/05/2004 | ||
| 596 | |a 1 | ||
| 999 | |a HD31 NUSP 2003 LIM |w LC |c 1 |i A511294674 |d 27/1/2010 |e 27/1/2010 |l B_KOM4 |m P01UTAMA |n 3 |r Y |s Y |t TESIS |u 1/4/2005 |o .PUBLIC. BKOM 4 : 43676 | ||