Consumer behaviour of mobile phone users : a demographic and psychographic study /

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Bibliographic Details
Main Author: Yip, Phoi Chee
Format: Thesis Book
Language:English
Published: 2004.
Subjects:
Online Access:http://studentsrepo.um.edu.my/id/eprint/953
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245 1 0 |a Consumer behaviour of mobile phone users :  |b a demographic and psychographic study /  |c Yip Phoi Chee. 
260 |c 2004. 
300 |a iii, 53 [26] leaves :  |b ill. ;  |c 30 cm. 
502 |a Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2004. 
504 |a Bibliography: leaves [54] - [69] 
650 0 |a Cellular telephones  |x Social aspects  |z Malaysia. 
650 0 |a Consumers  |z Malaysia  |x Attitudes. 
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