Physicians' responses to marketing strategies of pharmaceutical companies in Malaysia /
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Main Author: | |
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Format: | Thesis Book |
Language: | English |
Published: |
2004.
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Subjects: | |
Online Access: | http://studentsrepo.um.edu.my/id/eprint/1468 |
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040 | |a UMK |d UMM | ||
043 | |a a-my--- | ||
090 | |a HF1008 |b UM 2004 Lam | ||
098 | |a HF1008 |b UM 2004 Lam | ||
100 | 1 | 0 | |a Lam, Chee Peng. |
245 | 1 | 0 | |a Physicians' responses to marketing strategies of pharmaceutical companies in Malaysia / |c Lam Chee Peng. |
260 | |c 2004. | ||
300 | |a 42 leaves : |b ill. ; |c 30 cm. | ||
502 | |a Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2004. | ||
504 | |a Bibliography:leaves 38-41. | ||
650 | 0 | 0 | |a Pharmaceutical industry |z Malaysia |x Marketing. |
650 | 0 | 0 | |a Physicians |z Malaysia |x Attitudes. |
710 | 2 | 0 | |a Universiti Malaya. |b Fakulti Perniagaan dan Perakaunan. |
856 | 4 | 1 | |u http://studentsrepo.um.edu.my/id/eprint/1468 |
596 | |a 1 19 | ||
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