A study of brand switching behaviour among Malaysian car owners /
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| Main Author: | |
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| Format: | Thesis Book |
| Language: | English |
| Published: |
2007.
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| Subjects: | |
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|---|---|---|---|
| 001 | u744612 | ||
| 003 | SIRSI | ||
| 005 | 200708291645 | ||
| 008 | 070829s2007 my a t 000 0 eng m | ||
| 040 | |a UMK |d UMM | ||
| 043 | |a a-my--- | ||
| 090 | |a HF1008 |b UM 2007 Rin | ||
| 098 | |a HF1008 |b UM 2007 Rinhip | ||
| 100 | 0 | |a Rini Handayani Indah Pascawati. | |
| 245 | 1 | 2 | |a A study of brand switching behaviour among Malaysian car owners / |c Rini Handayani Indah Pascawati. |
| 260 | |c 2007. | ||
| 300 | |a viii, 62 leaves : |b ill. ; |c 30 cm | ||
| 502 | |a Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2007. | ||
| 504 | |a Bibliography: leaves 57-62. | ||
| 650 | 0 | |a Brand loyalty |z Malaysia. | |
| 650 | 0 | |a Automobile industry and trade |z Malaysia. | |
| 710 | 2 | |a Universiti Malaya. |b Fakulti Perniagaan dan Perakaunan. | |
| 596 | |a 1 19 | ||
| 999 | |a HF1008 UM 2007 RINHIP |w LC |c 1 |i A511800385 |d 15/4/2008 |e 15/4/2008 |f 2/10/2007 |g 1 |l STACKS |m P19KOTA |n 1 |r Y |s Y |t TESIS |u 24/9/2007 | ||
| 999 | |a HF1008 UM 2007 RIN |w LC |c 1 |i A511800376 |d 10/6/2022 |e 10/6/2022 |f 20/11/2007 |g 1 |l STACKS |m P01UTAMA |n 5 |r Y |s Y |t TESIS |u 20/11/2007 | ||