Market segmentation by motivation : an exploratory study of Malaysian travelers /
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| Format: | Thesis Book |
| Language: | English |
| Published: |
2006.
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| LEADER | 01132cam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | u746002 | ||
| 003 | SIRSI | ||
| 005 | 200709241504 | ||
| 008 | 070924s2006 my a t 000 0 eng m | ||
| 040 | |a UMK |d UMM | ||
| 043 | |a a-my--- | ||
| 090 | |a HF1008 |b UM 2006 Lin | ||
| 098 | |a HF1008 |b UM 2006 Lin | ||
| 100 | 1 | |a Lin, Mon Vai. | |
| 245 | 1 | 0 | |a Market segmentation by motivation : |b an exploratory study of Malaysian travelers / |c Lin Mon Vai Lena, Hu Yoke Peng Jacqueline. |
| 260 | |c 2006. | ||
| 300 | |a viii, 88 leaves : |b ill. ; |c 30 cm. | ||
| 502 | |a Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 200. | ||
| 504 | |a Bibliography: leaves 84-88. | ||
| 650 | 0 | |a Market segmentation |z Malaysia. | |
| 650 | 0 | |a Travelers |z Malaysia. | |
| 700 | 1 | |a Hu, Yoke Peng. | |
| 710 | 2 | |a Universiti Malaya. |b Fakulti Perniagaan dan Perakaunan. | |
| 596 | |a 1 19 | ||
| 999 | |a HF1008 UM 2006 LIN |w LC |c 1 |i A511799601 |d 7/3/2008 |e 7/3/2008 |f 29/2/2008 |g 1 |l STACKS |m P19KOTA |n 1 |r Y |s Y |t TESIS |u 25/2/2008 | ||
| 999 | |a HF1008 UM 2006 LIN |w LC |c 1 |i A511799638 |d 17/11/2008 |e 17/11/2008 |f 29/2/2008 |g 1 |l STACKS |m P01UTAMA |n 1 |r Y |s Y |t TESIS |u 25/2/2008 | ||