Yong, W. M. (2005). The application of the balanced scorecard to measure the effectiveness of Alliance Merchant Bank Berhad's branding and corporate strategy.
Chicago Style (17th ed.) CitationYong, Wooi Meng. The Application of the Balanced Scorecard to Measure the Effectiveness of Alliance Merchant Bank Berhad's Branding and Corporate Strategy. 2005.
MLA (8th ed.) CitationYong, Wooi Meng. The Application of the Balanced Scorecard to Measure the Effectiveness of Alliance Merchant Bank Berhad's Branding and Corporate Strategy. 2005.
Warning: These citations may not always be 100% accurate.