The application of the balanced scorecard to measure the effectiveness of Alliance Merchant Bank Berhad's branding and corporate strategy /
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| Main Author: | |
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| Format: | Thesis Book |
| Language: | English |
| Published: |
2005.
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| LEADER | 01222cam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | u750251 | ||
| 003 | SIRSI | ||
| 005 | 200801031834 | ||
| 008 | 080103s2005 my a t 000 0 eng m | ||
| 040 | |a UMK |d UMM | ||
| 043 | |a a-my--- | ||
| 090 | |a HF1008 |b UM 2005 Yon | ||
| 098 | |a HF1008 |b UM 2005 Yon | ||
| 100 | 1 | |a Yong, Wooi Meng. | |
| 245 | 1 | 4 | |a The application of the balanced scorecard to measure the effectiveness of Alliance Merchant Bank Berhad's branding and corporate strategy / |c Yong Wooi Meng. |
| 260 | |c 2005. | ||
| 300 | |a v, 101 leaves : |b ill. ; |c 30 cm. | ||
| 502 | |a Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2006. | ||
| 504 | |a Bibliography: leaves 98-100. | ||
| 610 | 2 | 0 | |a Alliance Merchant Bank Berhad. |
| 650 | 0 | |a Branding (Marketing) |z Malaysia. | |
| 650 | 0 | |a Performance |x Measurement. | |
| 650 | 0 | |a Performance standards |z Malaysia. | |
| 710 | 2 | |a Universiti Malaya. |b Fakulti Perniagaan dan Perakaunan. | |
| 596 | |a 1 19 | ||
| 999 | |a HF1008 UM 2005 YON |w LC |c 1 |i A511797229 |d 29/2/2008 |f 29/2/2008 |g 1 |l STACKS |m P19KOTA |r Y |s Y |t TESIS |u 26/2/2008 | ||
| 999 | |a HF1008 UM 2005 YON |w LC |c 1 |i A511797210 |d 31/3/2012 |e 31/3/2012 |f 29/2/2008 |g 1 |l STACKS |m P01UTAMA |n 3 |r Y |s Y |t TESIS |u 26/2/2008 | ||