Behavioural responses to sales promotion tools : a Malaysian's perspective /
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| Main Author: | |
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| Format: | Thesis Book |
| Language: | English |
| Published: |
2007.
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| Subjects: | |
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| LEADER | 01195cam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | u759165 | ||
| 003 | SIRSI | ||
| 005 | 200808151024 | ||
| 008 | 890821s2007 my a t 00010 eng m | ||
| 040 | |a UMM |d UMK | ||
| 043 | |a a-my--- | ||
| 090 | |a HF1008 |b UM 2007 Lom | ||
| 098 | |a HF1008 |b UM 2007 Lom | ||
| 100 | 1 | 0 | |a Lo, Mui Chuan. |
| 245 | 1 | 0 | |a Behavioural responses to sales promotion tools : |b a Malaysian's perspective / |c Lo Mui Chuan. |
| 260 | |c 2007. | ||
| 300 | |a 85, [2] leaves : |b ill. ; |c 30 cm. | ||
| 502 | |a Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2007. | ||
| 504 | |a Bibliography: leaves 80-85. | ||
| 650 | 0 | |a Sales promotion |z Malaysia |x Case studies. | |
| 650 | 0 | |a Shopping malls |z Malaysia |x Marketing. | |
| 650 | 0 | |a Consumer behavior |z Malaysia. | |
| 650 | 0 | |a Consumers |z Malaysia |x Attitudes. | |
| 710 | 2 | |a Universiti Malaya. |b Fakulti Perniagaan dan Perakaunan. | |
| 596 | |a 1 19 | ||
| 900 | |a RM-ZA | ||
| 999 | |a HF1008 UM 2007 LOM |w LC |c 1 |i A513284190 |d 19/1/2010 |e 19/1/2010 |f 28/4/2009 |g 1 |l STACKS |m P01UTAMA |n 1 |r Y |s Y |t TESIS |u 14/4/2009 | ||
| 999 | |a HF1008 UM 2007 LOM |w LC |c 1 |i A513284449 |d 14/4/2009 |f 14/4/2009 |g 1 |l STACKS |m P19KOTA |r Y |s Y |t TESIS |u 14/4/2009 | ||