Factors affecting private label brand purchases /
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Main Author: | |
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Format: | Thesis Book |
Language: | English |
Published: |
2007.
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LEADER | 00990cam a2200253 a 4500 | ||
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001 | u763553 | ||
003 | SIRSI | ||
005 | 200812171454 | ||
008 | 081217s2007 my t 000 0 eng | ||
040 | |a UMK | ||
098 | |a HF1008 |b UM 2007 Hel | ||
100 | 0 | |a Helen Dharmaraj. | |
245 | 1 | 0 | |a Factors affecting private label brand purchases / |c Helen Dharmaraj. |
260 | |c 2007. | ||
300 | |a viii, 77 leaves : |b ill. ; |c 30 cm. | ||
502 | |a Dissertation (M.B.A.)--Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2007. | ||
504 | |a Bibliography: leaves 72-77. | ||
650 | 0 | |a House brands |x Purchasing. | |
650 | 0 | |a Brand name products |x Purchasing. | |
710 | |a Universiti Malaya. |b Fakulti Perniagaan dan Perakaunan. | ||
900 | |a ZA | ||
596 | |a 1 19 | ||
999 | |a HF1008 UM 2007 HEL |w LC |c 1 |i A513284485 |d 13/5/2011 |e 13/5/2011 |f 15/4/2009 |g 1 |l STACKS |m P01UTAMA |n 2 |r Y |s Y |t TESIS |u 7/4/2009 | ||
999 | |a HF1008 UM 2007 HEL |w LC |c 1 |i A513284476 |d 14/4/2009 |f 14/4/2009 |g 1 |l STACKS |m P19KOTA |r Y |s Y |t TESIS |u 14/4/2009 |