Mood as a mediating variable between store atmospheric and in-stor behaviour : a study of young and old consumers /

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Bibliographic Details
Main Author: Syuhaily Osman
Format: Thesis Book
Language:English
Published: 2008.
Subjects:
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040 |a UMM  |d AUM  |e rda 
090 |a HD31  |b UMP 2008 Syuo 
100 0 |a Syuhaily Osman. 
245 1 0 |a Mood as a mediating variable between store atmospheric and in-stor behaviour :  |b a study of young and old consumers /  |c Syuhaily binti Osman. 
260 |c 2008. 
300 |a xvi, 428 leaves :  |b ill. ;  |c 30 cm. 
502 |a Thesis (Ph.D.)--Jabatan Pemasaran dan Sistem Maklumat, Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2008. 
504 |a Bibliography: leaves 342-361. 
650 0 |a Mood (Psychology). 
650 0 |a Mood (Psychology) in adolescence. 
650 0 |a Consumer behavior  |x Environmental aspects. 
710 2 |a Universiti Malaya.  |b Jabatan Pemasaran dan Sistem Maklumat. 
900 |a ZSA 
596 |a 1 25 
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999 |a HD31 UMP 2008 SYUO  |w LC  |c 1  |i A513452776  |f 12/7/2023  |g 1  |l STACKS  |m P25UMARCHI  |r N  |s Y  |t CD  |u 12/7/2023  |1 AHSS  |o .STAFF. MST-CD3061