Corporate sports sponsorship : the relationships among consumer perception, consumer response and sponsor's reputation /

Corporate sports sponsorship : the relationships among consumer perception, consumer response and sponsor's reputation /

Saved in:

書目詳細資料
主要作者:	Nor Izham Ismail
格式:	Thesis 圖書
語言:	English
出版:	2008.
主題:	Corporate sponsorship > Malaysia. Sports sponsorship > Malaysia. Consumer behavior > Malaysia.
在線閱讀:	http://dspace.fsktm.um.edu.my/handle/1812/778
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

相似書籍

Dunhill Malaysia Cup : does sports sponsorship have a direct effect on corporate image
由: Amiruddin, Zain Azmy
出版: (2000)

Artistic creation management in contemporary Malay dance theatre in Malaysia /
由: Zulkifli Mohammad
出版: (2006)

Malaysian consumer behaviour : the relationship between religion and shopping orientation /
由: Zarrar Ahmed
出版: (2007)

Consumer perceptions and responses towards hair shampoo price discount among urban Malaysians /
由: Kong, Choon Lan
出版: (2001)

Relationship between sport management effectiveness and sport performance in secondry schools /
由: Lo, Joo Sim
出版: (1999)

Management of sport in the Malaysian Armed Forces and its relevancy towards the national development of sport /
由: Singam, Gerard Denis
出版: (2004)

Apparel buying behavior of older consumers in Malaysia /
由: Jami, Ataollah Tafaghodi
出版: (2006)

Lifestyle and demographic profiles of ethnocentric and non-ethnocentric consumers in urban Malaysia /
由: Wong, Heng Wai
出版: (2002)

Consumer perceptions of brand loyalty towards ethnocentrism in Malaysia /
由: Foo, Choi Wan
出版: (2007)

Profiling consumers based on their shopping behaviour /
由: Hee, Chii Chyuan
出版: (2009)

Corporate governance : roles, responsibilities and controls of corporate board /
由: Lau, Lee Peng
出版: (1999)

Consumer decision-making styles of the three major ethnic groups in Malaysia towards casual wear buying /
由: Fam, Daphne Sin Ying
出版: (2010)

Determinants and consequence of total spectator experience (TSE): empirical evidence from a sport tourism event of Formula One (F1) / Rezian-Na Muhammed Kassim
由: Muhammed Kassim, Rezian-Na
出版: (2012)

Motives for Sports Participation Among Sport Science and Recreation Malay Student-Athletes, University Technology Mara (UITM), Shah Alam
由: Parnabas, Vincent
出版: (2002)

Teaching sport entrepreneurship in Malaysia : an educational design-based research /
由: Ansari, Payam
出版: (2017)

Managing the Malaysian sport industry : a study of competencies of the local sport managers /
由: Megat Ahmad Kamaluddin Megat Daud
出版: (2012)

Luxury consumer behavior in Malaysia : quiet brands versus loud brands /
由: Bagheri, Mohammad
出版: (2012)

A profile of the manager of a Malaysian National Sports Team /
由: Tan, Siew Eng
出版: (2000)

Government initiative in the policy and practice of sport for all in Malaysia /
由: Khoo, Phaik Lin
出版: (2002)

The consumer perception of brand crisis response strategy, brand reputation, corporate re-branding, and brand loyalty
由: Roslizawati, Ahmad
出版: (2018)

Brand awareness, usage & purchase patterns of hair shampoo : a consumer behavior perspective /
由: Tong, Siew Fong
出版: (2000)

Consumer behaviour towards counterfeit product : a study on urban Malaysian consumers /
由: Lim Swat Hah
出版: (2000)

A study of consumers' awareness and motivation on Islamic banking /
由: Komala Veeriah
出版: (2012)

A study on consumers' attitude towards counterfeit products in Malaysia /
由: Norashikin Nordin
出版: (2009)

Corporate social responsibility (CSR) in catering industry : the perception of diners and their buying behavior /
由: Ghotb, Hamidreza
出版: (2011)

Demographic & psychographic profile of dietary supplement users : a study of urban Malaysian consumers /
由: Lee, Lai Ching
出版: (2005)

The relationship of corporate social responsibilities initiatives and consumer loyalty
由: Nor Maizatul Asma, Misman
出版: (2015)

The firm-specific determinants of corporate debt maturity : a study of Malaysian firms /
由: Chaghervand, Amirali Moeini
出版: (2011)

Corporate governance in selected public listed companies in Malaysia /
由: Lim, Sue Lin
出版: (2000)

Relationship between sport preferences and personality / Redzwan Nazly Razali Chong
由: Razali Chong, Redzwan Nazly
出版: (2011)

A study on the role of Muslim women sport managers in governing modern sport in Malaysia /
由: Wirdati Mohd. Radzi

Architectural considerations for sport climbing facility : a case study of Putrajaya Climbing Complex /
由: Zul Fadzli Shafiee
出版: (2018)

The impact of corporate debt restructuring under Danaharta on shareholders' wealth /
由: Nazrul Hisyam Ab Razak
出版: (2002)

Brand perception, locus of control and consumer knowledge as mediators in consumer complaint behaviour /
由: Chan, Choy Ping
出版: (2009)

Linear programming approach for scheduling sports league problems in Malaysia
由: Ahmad Rosdi, Muhammad Ifwat
出版: (2017)

Consumer purchase intention on sport footwear among generation Y in Padang, Indonesia
由: Oktarici, Eddo Nanda
出版: (2014)

Environmental knowledge, attitudes, and behaviours : a cross cultural study of Malaysian consumers /
由: Cheong, Hui Lu
出版: (2011)

Corporate governance in Malaysia : a descriptive study /
由: Zulkarnain Hashim
出版: (2002)

Strategic intervention towards sports facilities management performance / Mohd Asrul Hassin
由: Hassin, Mohd Asrul
出版: (2024)

Deciding where, how and when to buy : grocery store choice behaviour of older Malaysians /
由: Chong, Leng Wei
出版: (2006)

Services hosted by the Perpustakaan Sultan Abdul Samad, Universiti Putra Malaysia with Cooperation MySyL Group