Preference of global versus local brand in consumer purchase intention : a study in cosmetic industry in Malaysia /

Preference of global versus local brand in consumer purchase intention : a study in cosmetic industry in Malaysia /

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Bibliographic Details
Main Author: Kavitha Palaniappan
Format: Thesis Book
Language:English
Published: 2008.
Subjects:
Consumers' preferences > Malaysia.
Brand choice > Malaysia.
Cosmetics industry > Malaysia > Quality control.
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Description
Physical Description:102 leaves : ill. ; 30 cm.
Bibliography:Bibliography: leaves 90-94.

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