The effectiveness of information and communication technology (ICT) introduction in enhancing customer relationship management (CRM) : a study on the Malaysian banking /
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| Main Author: | |
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| Format: | Thesis Book |
| Language: | English |
| Published: |
2008.
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| LEADER | 01311cam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | u768427 | ||
| 003 | SIRSI | ||
| 005 | 200904070943 | ||
| 008 | 090407s2008 my t 000 0 eng m | ||
| 040 | |a UMM |d UMK | ||
| 043 | |a a-my--- | ||
| 090 | |a HD31 |b UM 2008 Vim | ||
| 098 | |a HD31 |b UM 2008 Vim | ||
| 100 | 0 | |a Vimala Kadiresan. | |
| 245 | 1 | 4 | |a The effectiveness of information and communication technology (ICT) introduction in enhancing customer relationship management (CRM) : |b a study on the Malaysian banking / |c Vimala Kadiresan. |
| 260 | |c 2008. | ||
| 300 | |a 73 leaves : |b ill. ; |c 30 cm. | ||
| 502 | |a Dissertation (M.Mgmt.) -- Jabatan Pemasaran dan Sistem Maklumat, Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2008. | ||
| 504 | |a Bibliography: leaves 71-73. | ||
| 650 | 0 | |a Banks and banking |x Customer services |x Information technology |z Malaysia. | |
| 650 | 0 | |a Consumers' preferences |z Malaysia. | |
| 650 | 0 | |a Consumers |z Malaysia |x Attitudes. | |
| 710 | 2 | |a Universiti Malaya. |b Jabatan Pemasaran dan Sistem Maklumat. | |
| 900 | |a ZSA-ZA | ||
| 596 | |a 1 19 | ||
| 999 | |a HD31 UM 2008 VIM |w LC |c 1 |i A513448269 |d 1/6/2015 |e 1/6/2015 |f 2/11/2009 |g 1 |l STACKS |m P01UTAMA |n 5 |r Y |s Y |t TESIS |u 2/11/2009 | ||
| 999 | |a HD31 UM 2008 VIM |w LC |c 1 |i A513448343 |d 12/11/2009 |f 12/11/2009 |g 1 |l STACKS |m P19KOTA |r Y |s Y |t TESIS |u 12/11/2009 | ||