Examining the relationship between demographic variables, personal values and attitudes towards various aspects of advertising : a comparative study between Vietnamese and Malaysia consumers /

Examining the relationship between demographic variables, personal values and attitudes towards various aspects of advertising : a comparative study between Vietnamese and Malaysia consumers /

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Bibliographic Details
Main Author: Nguyen, Thai Hang
Format: Thesis Book
Language:English
Published: 2008.
Subjects:
Advertising > Humor.
Advertising > Anecdotes.
Consumers > Malaysia > Attitudes.
Consumers > Vietnam > Attitudes.
Advertising > Malaysia > Psychological aspects.
Advertising > Vietnam > Psychological aspects.
Online Access:http://dspace.fsktm.um.edu.my/handle/1812/773
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Description
Physical Description:ix, 107 leaves : ill. ; 30 cm.
Aso issued in CD-ROM.
Bibliography:Bibliography: leaves 66-69.

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