Examining the relationship between demographic variables, personal values and attitudes towards various aspects of advertising : a comparative study between Vietnamese and Malaysia consumers /

Examining the relationship between demographic variables, personal values and attitudes towards various aspects of advertising : a comparative study between Vietnamese and Malaysia consumers /

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书目详细资料
主要作者:	Nguyen, Thai Hang
格式:	Thesis 图书
语言:	English
出版:	2008.
主题:	Advertising > Humor. Advertising > Anecdotes. Consumers > Malaysia > Attitudes. Consumers > Vietnam > Attitudes. Advertising > Malaysia > Psychological aspects. Advertising > Vietnam > Psychological aspects.
在线阅读:	http://dspace.fsktm.um.edu.my/handle/1812/773
标签:	添加标签没有标签, 成为第一个标记此记录!

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