Internal marketing : a study of management support and employees' commitment to customer service in banking industry of Malaysia /

Internal marketing : a study of management support and employees' commitment to customer service in banking industry of Malaysia /

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Bibliographic Details
Main Author: Sim, Chin Ming
Format: Thesis Book
Language:English
Published: 2008.
Subjects:
Customer services > Malaysia > Marketing > Management.
Banks and banking > Public relations > Malaysia.
Banks and banking > Malaysia > Customer services > Marketing > Management.
Online Access:http://dspace.fsktm.um.edu.my/handle/1812/719
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Description
Physical Description:ix, 115 leaves : ill. ; 30 cm.
Bibliography:Bibliography: leaves 96-99.

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