Internal marketing : a study of management support and employees' commitment to customer service in banking industry of Malaysia /
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| Main Author: | |
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| Format: | Thesis Book |
| Language: | English |
| Published: |
2008.
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| Subjects: | |
| Online Access: | http://dspace.fsktm.um.edu.my/handle/1812/719 |
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| LEADER | 01372cam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | u781960 | ||
| 003 | SIRSI | ||
| 005 | 200911111515 | ||
| 008 | 091111s2008 my t 000 0 eng m | ||
| 040 | |a UMM |d UMK | ||
| 043 | |a a-my--- | ||
| 090 | |a HF1008 |b UM 2008 Sim | ||
| 098 | |a HF1008 |b UM 2008 Sim | ||
| 100 | 1 | |a Sim, Chin Ming. | |
| 245 | 1 | 0 | |a Internal marketing : |b a study of management support and employees' commitment to customer service in banking industry of Malaysia / |c Sim Chin Ming. |
| 260 | |c 2008. | ||
| 300 | |a ix, 115 leaves : |b ill. ; |c 30 cm. | ||
| 502 | |a Dissertation (M.B.A.) -- Jabatan Dasar dan Strategi Perniagaan, Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2009. | ||
| 504 | |a Bibliography: leaves 96-99. | ||
| 650 | 0 | |a Customer services |z Malaysia |x Marketing |x Management. | |
| 650 | 0 | |a Banks and banking |x Public relations |z Malaysia. | |
| 650 | 0 | |a Banks and banking |z Malaysia |x Customer services |x Marketing |x Management. | |
| 710 | 1 | 2 | |a Universiti Malaya. |b Jabatan Dasar dan Strategi Perniagaan. |
| 856 | 4 | 1 | |u http://dspace.fsktm.um.edu.my/handle/1812/719 |
| 900 | |a NSR-ZA | ||
| 596 | |a 1 19 | ||
| 999 | |a HF1008 UM 2008 SIM |w LC |c 1 |i A513492695 |d 9/12/2011 |e 9/12/2011 |f 16/3/2010 |g 1 |l STACKS |m P01UTAMA |n 1 |r Y |s Y |t TESIS |u 16/3/2010 | ||
| 999 | |a HF1008 UM 2008 SIM |w LC |c 1 |i A513492948 |d 15/6/2010 |f 15/6/2010 |g 1 |l STACKS |m P19KOTA |r Y |s Y |t TESIS |u 15/6/2010 | ||