Attitudes towards offensive advertising : a Malaysian study /
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| 主要作者: | |
|---|---|
| 格式: | Thesis 图书 |
| 语言: | English |
| 出版: |
2009.
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| 主题: | |
| 在线阅读: | http://dspace.fsktm.um.edu.my/handle/1812/571 |
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| LEADER | 01229cam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | u782301 | ||
| 003 | SIRSI | ||
| 005 | 200911180802 | ||
| 008 | 091118s2009 my t 000 0 eng m | ||
| 040 | |a UMM |u MK | ||
| 043 | |a a-my--- | ||
| 090 | |a HF1008 |b UM 2009 Tog | ||
| 098 | |a HF1008 |b UM 2009 Tog | ||
| 100 | 1 | |a Toghani, Mohammad Esmaeel. | |
| 245 | 1 | 0 | |a Attitudes towards offensive advertising : |b a Malaysian study / |c Mohammad Esmaeel Toghani. |
| 260 | |c 2009. | ||
| 300 | |a v, 107 leaves : |b ill. ; |c 30 cm. | ||
| 500 | |a Supervisor-Associate professor Dr.Ong Fon Sim | ||
| 502 | |a Dissertation (M.B.A.) -- Jabatan Pemasaran dan Sistem Maklumat, Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2009. | ||
| 504 | |a Bibliography: leaves 90-99. | ||
| 650 | 0 | |a Advertising |x Moral and ethical aspects |z Malaysia. | |
| 710 | |a Universiti Malaya. |b Jabatan Pemasaran dan Sistem Maklumat. | ||
| 856 | 4 | 1 | |u http://dspace.fsktm.um.edu.my/handle/1812/571 |
| 900 | |a NSR-ZA | ||
| 596 | |a 1 19 | ||
| 999 | |a HF1008 UM 2009 TOG |w LC |c 1 |i A513766205 |d 5/9/2010 |e 5/9/2010 |f 7/5/2010 |g 1 |l STACKS |m P01UTAMA |n 1 |r Y |s Y |t TESIS |u 7/5/2010 | ||
| 999 | |a HF1008 UM 2009 TOG |w LC |c 1 |i A513766284 |d 15/6/2010 |f 15/6/2010 |g 1 |l STACKS |m P19KOTA |r Y |s Y |t TESIS |u 12/6/2010 | ||