Corporate branding of a leading Malaysian Telco : the perception of internal and external stakeholders /
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis Book |
| Language: | English |
| Published: |
2007.
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| LEADER | 01220cam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | u784361 | ||
| 003 | SIRSI | ||
| 005 | 201001081644 | ||
| 008 | 100108s2007 my t 000 0 eng m | ||
| 040 | |a UMK |d UMM | ||
| 043 | |a a-my--- | ||
| 090 | |a HD31 |b UM 2007 Nad | ||
| 098 | |a HD31 |b UM 2007 Nad | ||
| 100 | 0 | |a Nadesson Pillai N.Radhakrishnan. | |
| 245 | 1 | 0 | |a Corporate branding of a leading Malaysian Telco : |b the perception of internal and external stakeholders / |c Nadesson Pillai a/l N.Radhakrishnan. |
| 260 | |c 2007. | ||
| 300 | |a x, [1] 96 [21] leaves : |b ill. ; |c 30 cm. | ||
| 502 | |a Dissertation (M.Mgmt.) -- Jabatan Pemasaran dan Sistem Maklumat, Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2007. | ||
| 504 | |a Bibliography: leaves 89-96. | ||
| 650 | 0 | |a Branding (Marketing) |z Malaysia. | |
| 650 | 0 | |a Corporate image |z Malaysia |x Psychological aspects. | |
| 710 | 2 | |a Universiti Malaya. |b Jabatan Pemasaran dan Sistem Maklumat. | |
| 900 | |a NSR-ZA | ||
| 596 | |a 1 19 | ||
| 999 | |a HD31 UM 2007 NAD |w LC |c 1 |i A511797372 |d 31/3/2010 |f 31/3/2010 |g 1 |l STACKS |m P19KOTA |r Y |s Y |t TESIS |u 31/3/2010 | ||
| 999 | |a HD31 UM 2007 NAD |w LC |c 1 |i A511797381 |d 8/10/2010 |e 8/10/2010 |f 18/5/2010 |g 1 |l STACKS |m P01UTAMA |n 1 |r Y |s Y |t TESIS |u 18/5/2010 | ||