Gender influence on local advertisements of mobile phone service providers /

Gender influence on local advertisements of mobile phone service providers /

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Bibliographic Details
Main Author: Choong, Yin Lai
Format: Thesis Book
Language:English
Published: 2009.
Subjects:
Sex role in advertising.
Symbolism in advertising.
Mass media and propaganda > Malaysia.
Cell phones > Marketing > Malaysia.
Online Access:http://studentsrepo.um.edu.my/id/eprint/1465
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Description
Physical Description:xii, 177 leaves : ill. ; 30 cm.
Also issued in CD.
Bibliography:Bibliography: leaves 133-147.

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