From online perceived value to e-loyalty : a study of Malaysian low cost carriers /

From online perceived value to e-loyalty : a study of Malaysian low cost carriers /

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Bibliographic Details
Main Author: Lim, Pey Chyi
Format: Thesis Book
Language:English
Published: 2010.
Subjects:
Airlines > Customer services > Malaysia > Automation.
Airlines > Reservation systems > Malaysia > Automation.
Electronic commerce > Customer services > Malaysia.
Air travel > Technological innovations > Malaysia.
Customer loyalty > Malaysia > Case studies.
Online Access:http://studentsrepo.um.edu.my/id/eprint/1606
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Description
Physical Description:vii, 157 leaves : ill. ; 30 cm.
Also issued in CD.
Bibliography:Bibliography: leaves 106-124.

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