APA (7th ed.) Citation

Noorlin Azwin Izahar. (2009). The impact of advertising message strategies: Fear appeal versus sex appeal upon consumers' intention to purchase.

Chicago Style (17th ed.) Citation

Noorlin Azwin Izahar. The Impact of Advertising Message Strategies: Fear Appeal Versus Sex Appeal upon Consumers' Intention to Purchase. 2009.

MLA (8th ed.) Citation

Noorlin Azwin Izahar. The Impact of Advertising Message Strategies: Fear Appeal Versus Sex Appeal upon Consumers' Intention to Purchase. 2009.

Warning: These citations may not always be 100% accurate.