The impact of advertising message strategies : fear appeal versus sex appeal upon consumers' intention to purchase /
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| Main Author: | |
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| Format: | Thesis Book |
| Language: | English |
| Published: |
2009.
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| Subjects: | |
| Online Access: | http://studentsrepo.um.edu.my/id/eprint/3406 |
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| 003 | SIRSI | ||
| 005 | 201011011542 | ||
| 008 | 101101s2009 my a t 000 0 eng m | ||
| 040 | |a UMM |d UMK |d AUM |e rda | ||
| 043 | |a a-my--- | ||
| 090 | |a HF1008 |b UM 2009 Nooai | ||
| 098 | |a HF1008 |b UM 2009 Nooai | ||
| 100 | 0 | |a Noorlin Azwin Izahar. | |
| 245 | 1 | 4 | |a The impact of advertising message strategies : |b fear appeal versus sex appeal upon consumers' intention to purchase / |c Noorlin Azwin binti Izahar. |
| 260 | |c 2009. | ||
| 300 | |a 151 leaves : |b ill. ; |c 30 cm. | ||
| 502 | |a Dissertation (M.B.A.) -- Jabatan Pemasaran dan Sistem Maklumat, Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2010. | ||
| 504 | |a Bibliography: leaves 110-118. | ||
| 530 | |a Also issued in CD. | ||
| 650 | 0 | |a Advertising |z Malaysia |x Influence. | |
| 650 | 0 | |a Advertising |z Malaysia |x Psychological aspects. | |
| 650 | 0 | |a Sex in advertising |z Malaysia. | |
| 650 | 0 | |a Sex role in advertising |x Psychological aspects. | |
| 650 | 0 | |a Persuasion (Psychology) in business. | |
| 710 | 2 | |a Universiti Malaya. |b Jabatan Pemasaran dan Sistem Maklumat. | |
| 856 | 4 | 1 | |u http://studentsrepo.um.edu.my/id/eprint/3406 |
| 902 | |a ZSA-ZA | ||
| 596 | |a 1 19 25 | ||
| 999 | |a HF1008 UM 2009 NOOAI |w LC |c 1 |i A513796811 |d 6/3/2017 |e 6/3/2017 |f 17/3/2011 |g 1 |l STACKS |m P01UTAMA |n 3 |r Y |s Y |t TESIS |u 17/3/2011 | ||
| 999 | |a HF1008 UM 2009 NOOAI |w LC |c 1 |i A513796839 |d 11/4/2011 |f 11/4/2011 |g 1 |l STACKS |m P19KOTA |r Y |s Y |t TESIS |u 2/4/2011 | ||
| 999 | |a HF1008 UM 2009 NOOAI |w LC |c 1 |i A515057623 |l STACKS |m P25UMARCHI |r Y |s Y |t CD |u 23/10/2017 |1 AHSS | ||