Virtual brand personality, customer satisfaction and brand loyalty in online banking industry /

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Bibliographic Details
Main Author: Ong, Khian Sin
Format: Thesis Book
Language:English
Published: 2009.
Subjects:
Online Access:http://studentsrepo.um.edu.my/id/eprint/3354
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Description
Physical Description:72 leaves : ill. ; 30 cm.
Also issued in CD.
Bibliography:Bibliography: leaves 60-64.