Pemahaman dan kesedaran terhadap regulasi periklanan : kajian kes iklan cetak farmaseutikal oleh industri jualan langsung /
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Format: | Thesis Book |
Language: | Malay |
Published: |
2011.
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LEADER | 01158cam a2200265 a 4500 | ||
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001 | u831283 | ||
003 | SIRSI | ||
005 | 201106141120 | ||
008 | 110614s2011 my a t 000 0 may m | ||
040 | |a UMM | ||
090 | |a Z278 |b UM 2011 Shu | ||
100 | 0 | |a Shubashini Anamalai. | |
245 | 1 | 0 | |a Pemahaman dan kesedaran terhadap regulasi periklanan : |b kajian kes iklan cetak farmaseutikal oleh industri jualan langsung / |c Shubashini Anamalai. |
260 | |c 2011. | ||
300 | |a [9] 78 [11] leaves : |b ill. ; |c 30 cm. | ||
502 | |a Dissertation (M.Publish.Stud.) -- Jabatan Pengajian Media, Fakulti Sastera dan Sains Sosial, Universiti Malaya, 2011. | ||
504 | |a Bibliography: leaves 74-78. | ||
650 | 0 | |a Advertising |x Pharmaceutical industry |x Law and legislation |z Malaysia. | |
650 | 0 | |a Direct selling |x Law and legislation |z Malaysia. | |
650 | 0 | |a Direct marketing |x Law and legislation |z Malaysia. | |
650 | 0 | |a Pharmacy |x Law and legislation |z Malaysia. | |
710 | 2 | |a Universiti Malaya. |b Jabatan Pengajian Media. | |
900 | |a NHS-ZA | ||
596 | |a 1 | ||
999 | |a Z278 UM 2011 SHU |w LC |c 1 |i A514714592 |d 26/9/2018 |e 26/9/2018 |f 6/12/2011 |g 1 |l STACKS |m P01UTAMA |n 5 |r Y |s Y |t TESIS |u 5/12/2011 |