The role of the ethical brand and its effect on industrial buyers' responses /
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| Main Author: | |
|---|---|
| Format: | Thesis Book |
| Language: | English |
| Published: |
2010.
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| Subjects: | |
| Online Access: | http://studentsrepo.um.edu.my/id/eprint/2198 |
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|---|---|---|---|
| 001 | u831467 | ||
| 003 | SIRSI | ||
| 005 | 201106151527 | ||
| 008 | 110615s2010 my a t 000 0 eng m | ||
| 040 | |a UMM |d AUM |e rda | ||
| 090 | |a HD31 |b UMP 2010 Sul | ||
| 100 | 0 | |a Sulaiman. | |
| 245 | 1 | 4 | |a The role of the ethical brand and its effect on industrial buyers' responses / |c Sulaiman. |
| 260 | |c 2010. | ||
| 300 | |a xiii, 307 leaves : |b ill. ; |c 30 cm. | ||
| 502 | |a Thesis (Ph.D) -- Jabatan Pemasaran dan Sistem Maklumat, Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2010. | ||
| 504 | |a Bibliography: leaves 256-278. | ||
| 530 | |a Also issued in CD. | ||
| 650 | 0 | |a Brand name products. | |
| 650 | 0 | |a Brand choice. | |
| 650 | 0 | |a Consumers' preferences . | |
| 650 | 0 | |a Consumers |x Attitudes. | |
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 0 | |a Business ethics. | |
| 710 | 2 | |a Universiti Malaya. |b Jabatan Pemasaran dan Sistem Maklumat. | |
| 856 | 4 | 1 | |u http://studentsrepo.um.edu.my/id/eprint/2198 |
| 900 | |a NHS | ||
| 596 | |a 1 25 | ||
| 999 | |a HD31 UMP 2010 SUL |w LC |c 1 |i A514486008 |d 2/4/2012 |f 2/4/2012 |g 1 |l STACKS |m P01UTAMA |r Y |s Y |t TESIS |u 29/3/2012 | ||
| 999 | |a HD31 UMP 2010 SUL |w LC |c 1 |i A514486405 |l STACKS |m P25UMARCHI |r Y |s Y |t CD |u 9/10/2017 |1 AHSS | ||