The role of the ethical brand and its effect on industrial buyers' responses /
Saved in:
| Main Author: | Sulaiman |
|---|---|
| Format: | Thesis Book |
| Language: | English |
| Published: |
2010.
|
| Subjects: | |
| Online Access: | http://studentsrepo.um.edu.my/id/eprint/2198 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
A study of consumers' global brand attitudes in Malaysia /
by: Cheah, Yee Nin
Published: (2011) -
Consumer evaluation of brand extensions
by: Ning, Jessie Ting Ay
Published: (2000) -
The interplay between product concept and brand personality : effects on inferences and brand extensions /
by: Kum, Doreen
Published: (2003) -
Country branding and residency choice /
by: Soo, Mei Wan
Published: (2008) -
The Effects of Advertisement and Brand Beliefs Towards Brand Attitude: The Case of the Mobile Phone Industry
by: Alwie, Aryaty
Published: (2001)
