Relationship among service quality, food quality, perceived value, customer satisfaction and behavioural intentions in the Malaysian fast food industry /

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Bibliographic Details
Main Author: Seaw, Thiam Chin
Format: Thesis Book
Language:English
Published: 2010.
Subjects:
Online Access:http://studentsrepo.um.edu.my/id/eprint/1529
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100 1 |a Seaw, Thiam Chin. 
245 1 0 |a Relationship among service quality, food quality, perceived value, customer satisfaction and behavioural intentions in the Malaysian fast food industry /  |c Seaw Thiam Chin. 
260 |c 2010. 
300 |a [1] iv, 122 leaves :  |b ill. ;  |c 30 cm. 
502 |a Dissertation (M.B.A.) -- Sekolah Perniagaan Pascasiswazah, Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2010. 
504 |a Bibliography: leaves 103-115. 
530 |a Also issued in CD. 
650 0 |a Fast food restaurants  |x Customer servicse  |z Malaysia  |x Quality control. 
650 0 |a Consumer satisfaction  |z Malaysia  |x Psychological aspects. 
650 0 |a Food industry and trade  |z Malaysia  |x Quality control. 
710 2 |a Universiti Malaya.  |b Sekolah Perniagaan Pascasiswazah. 
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