Survey on customer's perception of their main banker's value disciplines and service loyalty : a case of retail banking customers in Malaysia /

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Bibliographic Details
Main Author: Ng, Oy Lin
Format: Thesis Book
Language:English
Published: 2010.
Subjects:
Online Access:http://studentsrepo.um.edu.my/id/eprint/1851
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245 1 0 |a Survey on customer's perception of their main banker's value disciplines and service loyalty :  |b a case of retail banking customers in Malaysia /  |c Ng Oy Lin. 
260 |c 2010. 
300 |a [2] xi, 108 [12] leaves :  |b ill. ;  |c 30 cm. 
502 |a Dissertation (M.B.A.) -- Sekolah Perniagaan Pascasiswazah, Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2011. 
504 |a Bibliography: leaves 99-108. 
530 |a Also issued in CD. 
650 0 |a Relationship marketing  |z Malaysia  |v Case studies. 
650 0 |a Bank management  |z Malaysia. 
650 0 |a Financial services industry  |z Malaysia  |x Management. 
650 0 |a Customer loyalty  |z Malaysia  |v Case studies. 
650 0 |a Customer relations  |z Malaysia  |x Management. 
650 0 |a Consumer satisfaction  |z Malaysia  |x Evaluation. 
710 2 |a Universiti Malaya.  |b Sekolah Perniagaan Pascasiswazah. 
856 4 1 |u http://studentsrepo.um.edu.my/id/eprint/1851 
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