The impact of corporate rebranding on organisation's market value : Malaysian perspective /
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Main Author: | |
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Format: | Thesis Book |
Language: | English |
Published: |
2011.
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Subjects: | |
Online Access: | http://studentsrepo.um.edu.my/id/eprint/3219 |
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001 | u842974 | ||
003 | SIRSI | ||
005 | 201111011148 | ||
008 | 111101s2011 my a t 000 0 eng m | ||
040 | |a UMM |d UMK |d AUM |e rda | ||
043 | |a a-my--- | ||
090 | |a HF1008 |b UM 2011 Ee | ||
098 | |a HF1008 |b UM 2011 Ee | ||
100 | 1 | |a Ee, Mei Chin | |
245 | 1 | 4 | |a The impact of corporate rebranding on organisation's market value : |b Malaysian perspective / |c Ee Mei Chin. |
260 | |c 2011. | ||
300 | |a 83 leaves : |b ill. ; |c 30 cm. | ||
502 | |a Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2011. | ||
504 | |a Bibliography: leaves 79-82. | ||
530 | |a Also issued in CD. | ||
650 | 0 | |a Corporate image |z Malaysia. | |
650 | 0 | |a Business names |z Malaysia. | |
710 | 2 | |a Universiti Malaya. |b Fakulti Perniagaan dan Perakaunan. | |
856 | 4 | 1 | |u http://studentsrepo.um.edu.my/id/eprint/3219 |
900 | |a NHS | ||
596 | |a 1 19 25 | ||
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999 | |a HF1008 UM 2011 EE |w LC |c 1 |i A514828507 |d 10/7/2012 |f 10/7/2012 |g 1 |l STACKS |m P19KOTA |r Y |s Y |t TESIS |u 5/7/2012 | ||
999 | |a HF1008 UM 2011 EE |w LC |c 1 |i A514343004 |f 15/2/2023 |g 1 |l STACKS |m P25UMARCHI |r N |s Y |t CD |u 17/6/2015 |1 AHSS |o .STAFF. MST-CD1759 |