Personality characteristics as antecedents of word of mouth in travel industry : comparison of online versus offline environment /

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Bibliographic Details
Main Author: Borhani, Mina
Format: Thesis Book
Language:English
Published: 2011.
Subjects:
Online Access:http://studentsrepo.um.edu.my/id/eprint/1614
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100 1 |a Borhani, Mina. 
245 1 0 |a Personality characteristics as antecedents of word of mouth in travel industry :  |b comparison of online versus offline environment /  |c Mina Borhani. 
260 |c 2011. 
300 |a viii, 96 leaves :  |b ill. ;  |c 30 cm. 
502 |a Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2011. 
504 |a Bibliography: leaves 74-78. 
530 |a Also issued in CD. 
650 0 |a Tourism. 
650 0 |a Word-of-mouth advertising. 
650 0 |a Marketing. 
710 2 |a Universiti Malaya.  |b Fakulti Perniagaan dan Perakaunan. 
856 4 1 |u http://studentsrepo.um.edu.my/id/eprint/1614 
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