Personality characteristics as antecedents of word of mouth in travel industry : comparison of online versus offline environment /
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Main Author: | |
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Format: | Thesis Book |
Language: | English |
Published: |
2011.
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Subjects: | |
Online Access: | http://studentsrepo.um.edu.my/id/eprint/1614 |
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003 | SIRSI | ||
005 | 201111011221 | ||
008 | 111101s2011 my a t 000 0 eng m | ||
040 | |a UMM |d UMK | ||
090 | |a HF1008 |b UM 2011 Bor | ||
098 | |a HF1008 |b UM 2011 Bor | ||
100 | 1 | |a Borhani, Mina. | |
245 | 1 | 0 | |a Personality characteristics as antecedents of word of mouth in travel industry : |b comparison of online versus offline environment / |c Mina Borhani. |
260 | |c 2011. | ||
300 | |a viii, 96 leaves : |b ill. ; |c 30 cm. | ||
502 | |a Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2011. | ||
504 | |a Bibliography: leaves 74-78. | ||
530 | |a Also issued in CD. | ||
650 | 0 | |a Tourism. | |
650 | 0 | |a Word-of-mouth advertising. | |
650 | 0 | |a Marketing. | |
710 | 2 | |a Universiti Malaya. |b Fakulti Perniagaan dan Perakaunan. | |
856 | 4 | 1 | |u http://studentsrepo.um.edu.my/id/eprint/1614 |
900 | |a NHS | ||
596 | |a 1 19 25 | ||
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999 | |a HF1008 UM 2011 BOR |w LC |c 1 |i A514343154 |d 10/7/2012 |f 10/7/2012 |g 1 |l STACKS |m P19KOTA |r Y |s Y |t TESIS |u 22/6/2012 |1 AHSS | ||
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