Personality characteristics as antecedents of word of mouth in travel industry : comparison of online versus offline environment /
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | أطروحة كتاب |
| اللغة: | English |
| منشور في: |
2011.
|
| الموضوعات: | |
| الوصول للمادة أونلاين: | http://studentsrepo.um.edu.my/id/eprint/1614 |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
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| 040 | |a UMM |d UMK | ||
| 090 | |a HF1008 |b UM 2011 Bor | ||
| 098 | |a HF1008 |b UM 2011 Bor | ||
| 100 | 1 | |a Borhani, Mina. | |
| 245 | 1 | 0 | |a Personality characteristics as antecedents of word of mouth in travel industry : |b comparison of online versus offline environment / |c Mina Borhani. |
| 260 | |c 2011. | ||
| 300 | |a viii, 96 leaves : |b ill. ; |c 30 cm. | ||
| 502 | |a Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2011. | ||
| 504 | |a Bibliography: leaves 74-78. | ||
| 530 | |a Also issued in CD. | ||
| 650 | 0 | |a Tourism. | |
| 650 | 0 | |a Word-of-mouth advertising. | |
| 650 | 0 | |a Marketing. | |
| 710 | 2 | |a Universiti Malaya. |b Fakulti Perniagaan dan Perakaunan. | |
| 856 | 4 | 1 | |u http://studentsrepo.um.edu.my/id/eprint/1614 |
| 900 | |a NHS | ||
| 596 | |a 1 19 25 | ||
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