Case study : customer lifetime value for a fleet card business /
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| 主要作者: | |
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| 其他作者: | |
| 格式: | Thesis 圖書 |
| 語言: | English |
| 出版: |
2011.
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| 主題: | |
| 在線閱讀: | http://studentsrepo.um.edu.my/id/eprint/3267 |
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| 043 | |a a-my--- | ||
| 090 | |a HF1008 |b UM 2011 Lim | ||
| 098 | |a HF1008 |b UM 2011 Lim | ||
| 100 | 1 | |a Lim, Kai Hoe. | |
| 245 | 1 | 0 | |a Case study : |b customer lifetime value for a fleet card business / |c Lim Kai Hoe <and> Low Yeok Chin. |
| 260 | |c 2011. | ||
| 300 | |a ix, 173 leaves : |b ill. ; |c 30 cm. | ||
| 502 | |a Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2011. | ||
| 504 | |a Bibliography: leaves 145-156. | ||
| 530 | |a Also issued in CD. | ||
| 650 | 0 | |a Relationship marketing. | |
| 650 | 0 | |a Business enterprises |z Malaysia |x Decision making. | |
| 650 | 0 | |a Credit cards |z Malaysia. | |
| 650 | 0 | |a Consumer credit |z Malaysia. | |
| 650 | 0 | |a Customer relations |z Malaysia |x Management. | |
| 700 | 1 | |a Low, Yeok Chin. | |
| 710 | 2 | |a Universiti Malaya. |b Fakulti Perniagaan dan Perakaunan. | |
| 856 | 4 | 1 | |u http://studentsrepo.um.edu.my/id/eprint/3267 |
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