Case study : customer lifetime value for a fleet card business /

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Bibliographic Details
Main Author:	Lim, Kai Hoe
Other Authors:	Low, Yeok Chin
Format:	Thesis Book
Language:	English
Published:	2011.
Subjects:	Relationship marketing. Business enterprises > Malaysia > Decision making. Credit cards > Malaysia. Consumer credit > Malaysia. Customer relations > Malaysia > Management.
Online Access:	http://studentsrepo.um.edu.my/id/eprint/3267
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