Attitudinal characteristics, coupon characteristics and redemption intentions : a segment-level analysis /
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| 格式: | Thesis 图书 |
| 语言: | English |
| 出版: |
2012.
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| 主题: | |
| 在线阅读: | http://studentsrepo.um.edu.my/id/eprint/3443 |
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| 实物描述: | [8] 73 [13] leaves : ill. ; 30 cm. Also issued in CD. |
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| 参考书目: | Bibliography: leaves 67-73. |