Attitudinal characteristics, coupon characteristics and redemption intentions : a segment-level analysis /
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| 主要作者: | |
|---|---|
| 格式: | Thesis 圖書 |
| 語言: | English |
| 出版: |
2012.
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| 主題: | |
| 在線閱讀: | http://studentsrepo.um.edu.my/id/eprint/3443 |
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| 040 | |a UMM |d UMK |d AUM |e rda | ||
| 090 | |a HF1008 |b UM 2012 Lim | ||
| 098 | |a HF1008 |b UM 2012 Lim | ||
| 100 | 1 | |a Lim, Pei Yee. | |
| 245 | 1 | 0 | |a Attitudinal characteristics, coupon characteristics and redemption intentions : |b a segment-level analysis / |c Lim Pei Yee. |
| 260 | |c 2012. | ||
| 300 | |a [8] 73 [13] leaves : |b ill. ; |c 30 cm. | ||
| 502 | |a Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2012. | ||
| 504 | |a Bibliography: leaves 67-73. | ||
| 530 | |a Also issued in CD. | ||
| 650 | 0 | |a Coupons (Retail trade). | |
| 650 | 0 | |a Sales promotion. | |
| 650 | 0 | |a Marketing. | |
| 710 | 2 | |a Universiti Malaya. |b Fakulti Perniagaan dan Perakaunan. | |
| 856 | 4 | 1 | |u http://studentsrepo.um.edu.my/id/eprint/3443 |
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