Industrial marketing and branding : determinants of brand sensitivity on organizational buying decisions : study on the construction materials industry in Malaysia /

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书目详细资料
主要作者: Hong, Kai Kuan
格式: Thesis 图书
语言:English
出版: 2012.
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实物特征
实物描述:[2] 78 [6] leaves : ill. ; 30 cm.
Also issued in CD.
参考书目:Bibliography: leaves 74-77.