Relationship of functional and relational value to behavioral intention of bank customers in Malaysia /
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Main Author: | |
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Format: | Thesis Book |
Language: | English |
Published: |
2012.
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LEADER | 01147cam a2200277 a 4500 | ||
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001 | u855643 | ||
003 | SIRSI | ||
005 | 201204260928 | ||
008 | 120426s2012 my a t 000 0 eng m | ||
040 | |a UMM | ||
043 | |a a-my--- | ||
090 | |a HD31 |b UMP 2012 Nask | ||
100 | 0 | |a Nasreen Khan. | |
245 | 1 | 0 | |a Relationship of functional and relational value to behavioral intention of bank customers in Malaysia / |c Nasreen Khan. |
260 | |c 2012. | ||
300 | |a [2] xvii, 354 leaves : |b ill. ; |c 30 cm. | ||
502 | |a Thesis (Ph.D) -- Jabatan Pemasaran dan Sistem Maklumat, Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2012. | ||
504 | |a Bibliography: leaves 263-329. | ||
596 | |a 1 | ||
650 | 0 | |a Relationship marketing |z Malaysia |v Case studies. | |
650 | 0 | |a Customer relations |z Malaysia |x Management |v Case studies. | |
650 | 0 | |a Banks and banking |x Customer services |z Malaysia. | |
650 | 0 | |a Banks and banking |x Valuation |z Malaysia. | |
710 | 2 | 0 | |a Universiti Malaya. |b Jabatan Pemasaran dan Sistem Maklumat. |
900 | |a ZA | ||
999 | |a HD31 UMP 2012 NASK |w LC |c 1 |i A515063941 |d 5/10/2018 |e 5/10/2018 |f 7/1/2013 |g 1 |l STACKS |m P01UTAMA |n 1 |r Y |s Y |t TESIS |u 7/1/2013 |