Relationship of functional and relational value to behavioral intention of bank customers in Malaysia /

Relationship of functional and relational value to behavioral intention of bank customers in Malaysia /

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Bibliographic Details
Main Author: Nasreen Khan
Format: Thesis Book
Language:English
Published: 2012.
Subjects:
Relationship marketing > Malaysia > Case studies.
Customer relations > Malaysia > Management > Case studies.
Banks and banking > Customer services > Malaysia.
Banks and banking > Valuation > Malaysia.
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