Chinese book trade in Malaysia : a case study on the marketing strategies of Popular Book Company (M) Sdn. Bhd. /

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Bibliographic Details
Main Author: Tan, Chui Kian
Format: Thesis Book
Language:English
Published: 2011.
Subjects:
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008 120904s2011 my a t 000 0 eng m
040 |a UMM 
043 |a a-my--- 
090 |a Z278  |b UM 2011 Tan 
100 1 |a Tan, Chui Kian. 
245 1 0 |a Chinese book trade in Malaysia :  |b a case study on the marketing strategies of Popular Book Company (M) Sdn. Bhd. /  |c Tan Chui Kian. 
260 |c 2011. 
300 |a 140 leaves :  |b ill. ;  |c 30 cm. 
502 |a Dissertation (M.Publish.Stud.) -- Jabatan Pengajian Media, Fakulti Sastera dan Sains Sosial, Universiti Malaya, 2011. 
504 |a Bibliography: leaves 126-133. 
650 0 |a Book industries and trade  |z Malaysia  |x Marketing. 
650 0 |a Publishers and publishing  |z Malaysia  |x Marketing. 
710 2 |a Universiti Malaya.  |b Jabatan Pengajian Media. 
900 |a AT-ZA 
596 |a 1 
999 |a Z278 UM 2011 TAN  |w LC  |c 1  |i A515045673  |d 19/9/2018  |e 19/9/2018  |f 27/2/2013  |g 1  |l STACKS  |m P01UTAMA  |n 1  |r Y  |s Y  |t TESIS  |u 25/2/2013