Comparative advertising effectiveness between English and Chinese language print advertising /
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| Main Author: | |
|---|---|
| Format: | Thesis Book |
| Language: | English |
| Published: |
1989.
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| Subjects: | |
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| LEADER | 00952cam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | u94426 | ||
| 003 | SIRSI | ||
| 008 | 910626s1989 si v 00 1 eng m | ||
| 035 | |a AAK-3155 | ||
| 040 | |a UMM | ||
| 043 | |a a-si--- | ||
| 090 | |a HF5813 |b S55Lwi | ||
| 100 | 1 | 0 | |a May, Lwin. |
| 245 | 1 | 0 | |a Comparative advertising effectiveness between English and Chinese language print advertising / |c by Lwin May. |
| 260 | |c 1989. | ||
| 300 | |a ix, 142 leaves : |c 30 cm. | ||
| 500 | |a Photocopy. | ||
| 502 | |a Dissertation (M.B.A.) -- National University of Singapore, 1989. | ||
| 504 | |a Bibliography: leaves 139-142. | ||
| 650 | 0 | |a Advertising |z Singapore |x Language. | |
| 650 | 0 | |a English language |x Usage. | |
| 650 | 0 | |a Chinese language |x Usage. | |
| 650 | 0 | |a Advertising |z Singapore |x Comparative studies. | |
| 948 | |a 13/08/1991 |b 27/08/2002 | ||
| 596 | |a 1 | ||
| 999 | |a HF5813 S55LWI |w LC |c 1 |i A010706677 |d 18/11/2012 |e 18/11/2012 |l STACKS |m P01UTAMA |n 6 |r Y |s Y |t TESIS |u 5/6/1992 | ||