Internationalization of Malaysian foodservice firms /

Internationalization of Malaysian foodservice firms /

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Bibliographic Details
Main Author: Lim, Kuang Long
Format: Thesis Book
Language:English
Published: 2013
Subjects:
Food service > Malaysia > Globalization > Research > Case studies.
Food service > Malaysia > Marketing.
Franchises (Retail trade)
International business enterprises > Marketing.
Online Access:http://studentsrepo.um.edu.my/id/eprint/5708
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Description
Physical Description:xii, 281 leaves : ill. ; 30 cm
Issued also in CD.
Bibliography:Bibliography: leaves 255-269

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