The impact of in-store advertising on shoppers' purchase decision : a case study /

The impact of in-store advertising on shoppers' purchase decision : a case study /

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Bibliographic Details
Main Author: Setiadi, Sherly Kusuma (Author)
Format: Thesis Book
Language:English
Published: 2014
Subjects:
Advertising media planning.
Advertising > Psychological aspects
Purchasing > Decision making > Psychological aspects
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Description
Physical Description:x, 149 leaves : illustrations ; 30 cm
Bibliography:Bibliography: leaves 144-149

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