The antecedents of social media adoption : a study on the role of media needs and innovation characteristics /
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| Main Author: | |
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| Format: | Thesis Book |
| Language: | English |
| Published: |
2014
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| Subjects: | |
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| LEADER | 01542cam a2200349 i 4500 | ||
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| 001 | u994045 | ||
| 003 | SIRSI | ||
| 005 | 201404211640 | ||
| 008 | 140421s2014 my a t 000 0 eng m | ||
| 040 | |a UMM |d AUM |e rda | ||
| 043 | |a a-my--- | ||
| 090 | |a HD31 |b UMP 2014 Izzaz | ||
| 100 | 0 | |a Izzal Asnira Zolkepli, |e author. | |
| 245 | 1 | 4 | |a The antecedents of social media adoption : |b a study on the role of media needs and innovation characteristics / |c Izzal Asnira Zolkepli |
| 264 | 1 | |c 2014 | |
| 264 | 4 | |c 2014 | |
| 300 | |a xviii, 406 leaves : |b iiustrations ; |c 30 cm | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 502 | |b Ph.D |c Jabatan Pemasaran dan Sistem Maklumat, Fakulti Perniagaan dan Perakaunan, Universiti Malaya |d 2014. | ||
| 504 | |a Bibliography: leaves 362-395 | ||
| 530 | |a Also issued in CD. | ||
| 650 | 0 | |a Social media |x Economic aspects |z Malaysia. | |
| 650 | 0 | |a Marketing |x Technological innovations |z Malaysia. | |
| 710 | 2 | |a Universiti Malaya. |b Jabatan Pemasaran dan Sistem Maklumat, |e degree granting institution. | |
| 856 | 4 | 1 | |a http://studentsrepo.um.edu.my/id/eprint/4609 |
| 900 | |a ZA | ||
| 596 | |a 1 3 25 | ||
| 999 | |a HD31 UMP 2014 IZZAZ |w LC |c 1 |i A515880450 |d 6/1/2023 |e 6/1/2023 |f 11/5/2015 |g 1 |l STACKS |m P01UTAMA |n 5 |r Y |s Y |t TESIS |u 28/4/2015 | ||
| 999 | |a HD31 UMP 2014 IZZAZ |w LC |c 1 |i A516259074 |l K-ARKIB |m P03PPZ |r Y |s Y |t CD |u 17/6/2015 |1 AHSS | ||
| 999 | |a HD31 UMP 2014 IZZAZ |w LC |c 1 |i A516816118 |f 19/2/2021 |g 1 |l STACKS |m P25UMARCHI |r N |s Y |t CD |u 21/9/2017 |1 STEM |o .STAFF. MST-CD117 | ||