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Theses Advisor:
Musa, Rosidah (Associate Professor Dr.)
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Theses Advisor:
Musa, Rosidah (Associate Professor Dr.)
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A study on customer's awareness of TOPS' private label of detergents at tops supermarket Shah Alam Mall / Nor Zurina Zulkifli
by
Zulkifli, Nor Zurina
Published 1998
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Modelling the predictors and outcomes of brand experience: evidence from the chained fast food brand / Rozita Naina Mohamed
by
Mohamed, Rozita Naina
Published 2014
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Modelling the effects of perceived credibility on consumers' attitudes and purchase intention: empirical evidence from celebrity entrepreneur endorser advertisement / Mazzini Muda
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Muda, Mazzini
Published 2013
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Modelling the effects of perceived credibility on consumers’ attitudes and purchase intention: empirical evidence from celebrity entrepreneur endorser advertisement / Mazzini Muda...
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Muda, Mazzini
Published 2013
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Institution
Universiti Teknologi MARA
4
Collection
UiTM Institutional Repository
4
Author
Muda, Mazzini
2
Mohamed, Rozita Naina
1
Zulkifli, Nor Zurina
1
Theses Advisor
Musa, Rosidah (Associate Professor Dr.)
Granting Institution
Universiti Teknologi MARA
4
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English
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