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Hasnizam, Shaari
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Relationship Between Internal Branding Practices, Brand Commitment and Employees' Brand Citizenship Behavior
by
Hasnizam, Shaari
Published 2012
“
... analyses were conducted. The first part dealt with
general
model specifically to answer the main hypotheses...
”
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Institution
Universiti Utara Malaysia
1
Collection
UUM ETD
1
Author
Hasnizam, Shaari
Theses Advisor
Hussin, Zolkafli
1
Md Salleh, Salniza
1
Granting Institution
Universiti Utara Malaysia
1
Language
eng
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Services hosted by the Perpustakaan Sultan Abdul Samad, Universiti Putra Malaysia with Cooperation MySyL Group
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