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  1. 1
    Customer-based brand equity of the sportswear market in Malaysia /
    by Emilia Rosemera Uzir
    Published 2010
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    Thesis Book
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  2. 2
    The role of the ethical brand and its effect on industrial buyers' responses /
    by Sulaiman
    Published 2010
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  3. 3
    Employees' brand commitment in the service industry : luxury hotel chains in Malaysia /
    by Cheng, Siew Yee
    Published 2011
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  4. 4
    The interplay between product concept and brand personality : effects on inferences and brand extensions /
    by Kum, Doreen
    Published 2003
    Thesis Book
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  5. 5
    Retailer corporate branding : internet and high street compared /
    by Syarifah Faridah Syed Alwi
    Published 2006
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  6. 6
    The brand equity aproach to marketing of Malaysian palm products /
    by B. Kamaleswari
    Published 2009
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