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  1. 1
    The influence of country of origin and marketing mix on overall halal brand equity /
    by Ahmad Sabri bin Yusuff
    Published 2017
    “...Theses, IIUM local...”
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  2. 2
    Framing halal : the effects of halal brand on corporate image and reputation in Malaysia /
    by Khaizuran Abdul Jalil
    Published 2007
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  3. 3
    Challenges facing Malaysian e-commerce companies in establishing global brands /
    by Noor Azli Othman
    Published 2001
    “...Theses, IIUM local...”
    Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library.
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  4. 4
    The influence of instafamous characteristics on brand image /
    by Nik Ridhuwan Ilya Ilyas
    Published 2020
    “...Theses, IIUM local...”
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