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  1. 1
    Marketing strategies of support services in hospital : a case study on Faber Medi-Serve Bhd. /
    by Salim Bin Suhaimi
    Published 1997
    “...International Islamic University Malaysia,...”
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  2. 2
    Marketing effectiveness of a fast moving consumer product company in a multicultural environment : a comparative study on the perceptions of customers and managers of PepsiCo in Malaysia /
    by Mohd Nazery bin Mohd Khalid
    Published 2000
    “...International Islamic University Malaysia,...”
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  3. 3
    Marketing strategies for telecommunication test equipment : a case study on Netcomm Sdn. Bhd /
    by Tan, Mikail Abdullah
    Published 1999
    “...International Islamic University Malaysia,...”
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  4. 4
    Assessing and managing the impact of technical and market risks on the commercial success of new product /
    by Muttalib, Sekoni Abiola
    Published 2009
    “...Kulliyyah of Engineering, International Islamic University Malaysia,...”
    Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library.
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  5. 5
    Framing halal : the effects of halal brand on corporate image and reputation in Malaysia /
    by Khaizuran Abdul Jalil
    Published 2007
    “...Kulliyyah of Islamic Revealed Knowled and Human Sciences, International Islamic University Malaysia,...”
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  6. 6
    The influence of country of origin and marketing mix on overall halal brand equity /
    by Ahmad Sabri bin Yusuff
    Published 2017
    “...International Institute for Halal Research & Training (INHART), International Islamic University...”
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  7. 7
    Tourists' perception towards an effective destination brand : a study of Maldives/
    by Ibrahim, Aishath Sheneen
    Published 2015
    “...Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,...”
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  8. 8
    Marketing strategies for the optimisation of library services in selected Nigerian universities /
    by Zubair, Muhammad Salihu
    Published 2018
    “...Kulliyyah of Information and Communication Technology, International Islamic University Malaysia,...”
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  9. 9
    Factors affecting brand equity of carbonated soft drinks industry : a study of Coca-Cola and Pepsi from Malaysian youth perspective /
    by Rownak, Ruhi
    Published 2019
    “...Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,...”
    Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library.
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  10. 10
    A relationship marketing theory on factors influencing intention to contribute to waqf in higher education institutions : evidence from IIUM /
    by Alimova, Shakhnoza
    Published 2017
    “...Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,...”
    Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library.
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  11. 11
    Antecedents of brand loyalty in the commercial airline industry : a case study in the Malaysian context /
    by Mustapha, Hadj Smail
    Published 2013
    “...Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,...”
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  12. 12
    Customers' perception towards mobile services and their influencing factors in the choice of service providers /
    by Rahman, Muhammad Sabbir
    Published 2011
    “...Kulliyyah of Economics and Management Science, International Islamic University Malaysia,...”
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  13. 13
    The influence of instafamous characteristics on brand image /
    by Nik Ridhuwan Ilya Ilyas
    Published 2020
    “...Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,...”
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